Our story

Where would I want to shop?

Before I opened Kindly Kept, I spent a lot of time on the buying side of second-hand baby gear. The experience was inconsistent. Some finds were genuinely good. A lot weren’t. And there was no real way to know before you showed up.

“I wanted a shop I could trust completely — for the things I was choosing for my own baby.”
Jenny, Founder

Most listings used “good condition” as if that meant something. Sometimes it did. Sometimes you’d show up and discover it meant the seller had been optimistic. There was no standard. Just hope and a long drive.

I wanted somewhere that had actually looked at what it was selling. Where the grade matched the item, the description covered the detail, and the price reflected what was actually there. Not just the brand.

I also had good gear I wasn’t using anymore. Things that had been looked after and deserved better than a random listing with bad photos.

The store carries both new items and previously loved gear. Prams, carriers, car seats, cots, bassinets, highchairs, bouncers, toys. The full range of what the early years actually need. New and preloved sit alongside each other and are held to the same standard. The difference shows up in the grade and the price, not in how they’re treated.

The name comes from the things people carry through early parenthood. The pram that went everywhere. The bassinet that held two babies in a row. Things kept well because they mattered, not because they were expensive. That’s the standard we try to hold everything to.

How we work

What that looks like in practice.

  • 01
    Assessment is done here, in the store.

    Not from photos, not on the consignor’s word. We look at it ourselves, test what needs testing, and grade it from there. If something doesn’t pass, it comes back to you with an explanation.

  • 02
    New or preloved, the same grade applies.

    There is no separate standard for second-hand. The three condition grades run across everything in the store. A previously loved item in excellent shape earns the same grade as a new one.

  • 03
    The listing says what the item is.

    Marks are photographed. Missing parts are noted. Anything that affects safety or function is described. We’d rather have a harder conversation before the sale than after it.

  • 04
    The grade sets the price.

    A well-known brand doesn’t move the number up. Being second-hand doesn’t move it down. The condition does.

In the store

What happens when something comes in.

An item arrives. We look at it properly, not from a distance. Fabric first, then the frame or structure, then every moving part. Buckles operated, wheels spun, recline tested. If there’s a harness, it goes through its full range. For car seats, the manufacture date is checked and recorded.

Most things pass. Some don’t. The ones that don’t are usually obvious once you’re actually looking. Something cracked. Something that doesn’t operate the way it should. Something described as minor wear that turned out to be more than that. Those go back with an explanation.

The ones that pass get cleaned, photographed in good light, and graded. The listing is written to describe what’s actually there. Marks noted. Missing parts flagged. Nothing dressed up. Then it goes live, and we wait for the right buyer.

How we grade condition

Three grades. Applied to everything.

Every item is graded before it lists. The grade shapes the description and sets the price. The full breakdown is in the condition guide.

Read the condition guide
Kept As New
Kept With Care
Well Kept
Consign with Kindly Kept

Have things that have more to give?

Bring them in. We assess, photograph, and list everything to the same standard. When it sells, your share is paid out. You don’t need to do anything after drop-off.

How consignment works